Build a roadmap for your upcoming campaign.
If you work in marketing, engagement or fundraising, you’re almost always in a campaign. You might be building communities, raising awareness, or soliciting donor dollars. Mapping a campaign plan will lay the foundation for your digital strategy.
This workshop is a great fit for large groups at conferences or an intimate in-house setting. Together we’ll cover the elements of strong marketing and engagement campaigns. Participants will learn how to design a campaign roadmap. Strategies rely on collaboration and digital best practices.
Attendees should come ready to tackle their next big campaign and create a roadmap to:
- Raise awareness
- Cultivate audience participation
- Drive engagement
- Support retention