Build a roadmap for your upcoming campaign.
If you work in a marketing, engagement or fundraising role, you’re almost always in a campaign. Whether you are marketing to prospective clients, raising awareness about your current offers, or soliciting donor dollars, mapping your campaign plan over the next several months can help lay the foundation for your digital strategy.
This workshop is a great fit large groups at conferences or in-house at organizations. Together we’ll cover the elements of strong marketing and engagement campaigns and how you can design a campaign roadmap that supports collaboration and guides digital strategy.
Attendees should come ready to tackle their next big campaign and will leave with a roadmap to:
- Raise awareness
- Cultivate audience participation
- Drive engagement
- Support retention