Build a roadmap for your upcoming campaign.
If you work in marketing, engagement, or fundraising, you’re almost always in a campaign. You might be building communities, raising awareness, or soliciting donor dollars. Mapping a campaign plan will lay the foundation for your tactical digital strategy.
This workshop is a great fit for large groups at conferences or an intimate in-house setting. Together we’ll cover the elements of strong marketing and engagement campaigns.
Participants will learn my framework for designing effective campaign plans. I’ll cover tactics to build and organize your audience; make connections through creative content–storytelling, digital downloads, and campaign landing pages; and strategies to increase conversion and retention rates.
Attendees should come ready to tackle their next big campaign and create a roadmap to:
- Gain more followers
- Make meaningful connections
- Drive conversions
- See more people retained year over year