Past Speaking Events

February 27, 2017
Speaker, CASE District 2. Baltimore, MD
The Digital Advancement Office

January 25, 2017
Speaker, Academic Impressions. Webcast
Using Social and Digital Data to Inform Marketing Intelligence

December 5, 2016
Panelist, AMA, 2016 Symposium for the Marketing of Higher Education. Orlando, FL
Building a Higher Ed Marketing Career

November 14, 2016
Workshop presenter, Confab Higher Ed. Philadelphia, PA
Marketing campaigns and engagement: Your strategic roadmap

July 28, 2016
Keynote, 2016 NYSARC Inc. Public Relations & Development Summit.  Lake George, NY
Emerging Trends in Social Media

July 17, 2016
Panelist, CASE: Summit for Leaders in Advancement. New York, NY
Exploit the Tools and Be More Effective: How, When and Why Your Audiences Engage in Different Media

June 13–15, 2016
Presenter, Elements: The Web Conference at Penn State. University Park, PA
Crowdfund Higher Ed

June 6–8, 2016
Faculty, CASE: Annual Conference on Marketing and Branding. Washington, DC
Multiple presentations

March 8, 2016
Presenter, ACPA Convention. Montreal, QC
Genius Lab: Twitter & Facebook Analytics

November 4–6, 2015
Presenter, Confab Higher Ed. New Orleans, LA
24 Hour Giving Days – It’s not a marathon, it’s a sprint. 

May 1, 2015
Presenter, CASE Social Media and Community Conference. Miami, FL
Google+ Hangouts On Air: What You Need To Know To Get an A+ – Slides

November 19, 2014
Presenter, Social Media Marketing Forum For Educational Institutions. New York, NY
Digital Strategy for Educational Fundraising 

November 12-14, 2014
Presenter, Confab Higher Ed. Atlanta, GA
Digital Fundraising on the Social Web –  Watch

October 12-14, 2014
Presenter, High Ed Web. Portland, OR
Digital Fundraising on the Social Web – Slides
*Best of Track Award (Marketing, Communication and Social Strategy)

August 18, 2014
Presenter, Northeast Advancement Conference. Rochester, NY
Digital Fundraising on the Social Web 

August 7, 2014
Keynote, 2014 NYSARC, Inc. Public Relations & Development Summit.  Java, NY
Digital Fundraising on the Social Web

June 9-11, 2014
Presenter, Penn State University Web Conference. State College, PA
A Tale of Two Crowdfunding Programs with J.D. Ross, Syracuse University

May 13, 2014
Presenter, Gift Planning Group of Northeast New York. Albany, NY
Digital Fundraising on the Social Web –  Slides

April 29, 2014
Presenter, Academic Impressions. Webcast
Social Media Metrics and ROI for Admissions

March 19-21, 2014
Presenter, CASE: Social Media and Community. Los Angeles, CA
Social Wizardry Track: Digital Fundraising on the Social Web 

November 12, 2013
Presenter, Confab Higher Ed: Content Strategy Goes to College. Atlanta, GA
Managing Student-Generated ContentSlides

August 6, 2013
Presenter, Uversity Thought-Leader Series. Webcast
Effective Enrollment Marketing

July 6-11, 2013
Faculty, CASE Summer Institute in Communications & Marketing. Burlington, VT
Affinity Group Sessions: Web Workshop participants
Elective Workshops: Web Workshop I-III 
Elective Session: Blogging, A Foundation for Content Curation
Group Therapy: Web, Technology and Social Media Issues

June 14, 2013
Presenter, SUNY College Admission Professionals. Rochester, NY
Stoking the Fire: Professional Development Done Right 

June 6, 2013
Presenter, Penn State University Web Conference. State College, PA
Know the (Prospective Student) User –  slides

May 28-29, 2013
Presenter, NACAC Critical Components. Portland, OR
Effective Use of Social Media –  slides
On the Verge: Showcasing the Use of Disruptive & Innovative Technologies –  slides

April 25, 2013
Presenter, Academic Impressions. Webcast
Social Media ROI, Metrics, and Strategy for Admissions

March 18, 2013
Presenter, Higher Education Web Professionals. South Hadley, MA
Social Media Ambassadors IRL

October 5, 2012
Presenter, National Association for College Admissions Counseling. Denver, CO
Effective Enrollment Marketing: Empowering your students to tell your story slides

July 10, 2012
Moderator, Stamats Integrated Marketing Conference. Chicago, IL
Mobile Strategy Panel

June 25, 2012
Presenter, Higher Education Web Professionals. Syracuse, NY
This is Not a Facebook Session – slides

April 12, 2012
Presenter, .eduGuru Summit. Webinar
Admissions Fitnessslides

June 7, 2012
Presenter, New York State Association for College Admission Counseling. Ithaca, NY
Effective Enrollment Marketing: Empowering your students to tell your story –  slides

June 11, 2012
Presenter, Penn State University Web Conference. State College, PA
Bloggers on Steroids 

June 27, 2011
Presenter, Higher Education Web Professionals, Rochester, NY
Social Student Ambassadors – slides