Here are 11 things you can do to get their attention in your next event invitation.
Source: AdWeek PR Newser, by Ben Hindman CEO and co-founder, Splash.
- Don’t bury the lead
- Be concise
- Know your audience (and theirs)
- Balance visuals and text
- Don’t send attachments
- Include a calendar reminder
- Emphasize a rolling start time
- Include a RSVP prompt
- Allow +1s
- Design for mobile
- One reminder is enough
Read the full article for more how-tos and pro tips.