How You Get Press to Show Up at Your Event

Here are 11 things you can do to get their attention in your next event invitation.

Source: AdWeek PR Newser, by Ben Hindman CEO and co-founder, Splash.

  1. Don’t bury the lead
  2. Be concise
  3. Know your audience (and theirs)
  4. Balance visuals and text
  5. Don’t send attachments
  6. Include a calendar reminder
  7. Emphasize a rolling start time
  8. Include a RSVP prompt
  9. Allow +1s
  10. Design for mobile
  11. One reminder is enough

Read the full article for more how-tos and pro tips.