Before Overhauling That Website, Do Your Homework

I spoke with Eric Hoover at The Chronicle of Higher Education about web design strategy for admissions websites. Content is available for subscribers.

Read the article

Even the best home page, though, can’t impress teenagers who never see it. Although moms and dads might call it up, Millennials often bypass it. “How students are searching the web, how they’re getting to our pages, has changed,” says Ashley Budd, assistant director of social media strategy at Cornell University. “Everything is a Google search for them.”